TOKYO 2025 DEAFLYMPICS SAKURA Campaign

Information

Release

Event

17 Mar 2025

Campaign Period

Monday, 17th - Sunday, 30th March 2025

Overview

To coincide with the cherry blossom season, 'SAKURA Campaign' ～Let's liven up the TOKYO 2025 DEAFLYMPICS with its main colour, SAKURA (cherry blossom) pink!～ will be held.

Visually promoting the TOKYO 2025 DEAFLYMPICS by using its main colour, SAKURA (cherry blossom,), will make the Games more attractive to join.
Let's support the Games and make them a success together.

Event Report

On 17th March 2025 (Monday), a kick-off event for the launch of the 'SAKURA Campaign' was held at SoftBank Shibuya, in collaboration with SoftBank Corp.

During the event, the details of the campaign and the initiatives of corporate sponsors and other partners were introduced.

Riho KAMEZAWA and Mizue YAMADA, who are expected to perform well at the TOKYO 2025 DEAFLYMPICS, were invited to share their expectations for this campaign and their enthusiasm and thoughts on the Games.

ソフトバンク渋谷の取組３.JPG — Explanation of the sign language counter by the manager of SoftBank Shibuya

KAMEZAWA and YAMADA listen to an explanation of the Social Media Posting Project.

スタッフウェア.JPG — Introduction of convention staff clothing ※Provided by ASICS Corporation

SAKURA Campaign Light-Up Schedule List

During the SAKURA Campaign, the lights will be illuminated in the colours of SAKURA(cherry blossom), the main colour of the Games.

SAKURA Ⅽampaign Light-Up（PDF: 319KB）(Updated 26th March.)

*The event may be changed or cancelled at short notice due to the weather or other factors on the day of the event. Please be aware of this beforehand.

Social Media Posting Project ～Together, Let's Make the TOKYO 2025 DEAFLYMPICS!～

Post your support for the athletes and share your thoughts on the Deaflympics on Instagram and X with 『#Sakuradeaflympics』and『#sakuradeaflympics』, along with your cherry blossom pink photos!
※If you don't have a photo, feel free to submit just a message.

*For further information

SAKURA Campaign Leaflet（PDF: 592KB）

Your messages will come together on our website, turning into cherry blossom petals that will make the tree bloom fully!

Visit our website : https://deaflympics2025-games.jp/sakura/en

Get your Free Cherry Blossoms Ｗallpaper

In celebration of the TOKYO 2025 DEAFLYMPICS and cherry blossom season, we're giving away a FREE smartphone wallpaper!
Download yours from our website and let's cheer on the event together!